Shubha, auspicious, is the present workculture-effect that generates
worker social benefit. The effect of our present workculture generates
benefits for both us as the producer as well as the society as the
consumer. Therefore, it is auspicious. Labha, profit, is the present
culture-effect that generates social benefit. The effect of our present
culture generates benefits for the society as the consumer of the profit we
accrue when we become accultured to something. Everyone becomes
curious as to why we are accultured to that thing and begins their
acculturation process by copying our behaviors. Thus, social cost
(Shreya) is the twin dimension of labh and worker social cost (Indu) of
Shubh.