Module 6′ Case. Illumina Genomics

Module 7 Concept. Development of servicing function

Module 7′ Case. Tesla Motors

Module 8 Concept. Technological cost of competitive forces

Module 8′ Case. Napster

Module 9 Concept. Technological growth through strategic linkages

Module 9′ Case. Growing value in the music industry

Module 10 Concept. Technological Capability through Global Mindset and Grace Vineyard

Module 10′ Application. Designing White Ocean strategy

Module 11 Concept. Technological entropy through competitive dynamics

Module 11′ Application. Crafting Green ocean strategy